5 Tips to improve financial app experience
Even though an intricate world of finances may still intimidate many people, it’s a lot easier to crack now, thanks to modern technologies. The thing is that mobile apps took the whole concept of financial services to a whole new level. And this experience continues to evolve into the “anything-in-just-one-click” banking ecosystem where everything is much more accessible.
Today, let’s talk about the ways that improve users’ interactive experience with personal finance while developing a mobile app.
Tip 1. Offer fast authorization and seamless onboarding 👋
By 2022, biometrics turned into a sophisticated and well-developed technology. It provides users with instant access while maintaining a high level of security. Since biometrics equals a fast and secure login, the traditional authentication with all these passwords and codes is definitely not something users would expect to see in a present-day financial app.
Yes, users want to have access to their banking app as quickly as it’s possible with no hassle. So, don’t overwhelm your users with too many screens that ask for additional or pre-filled information. Let them make the fewest clicks possible while signing up or logging in.
Tip 2. Use a simple UI/UX design and keep it clean 🎨
In fact, a huge amount of successful mobile apps have pretty simple designs which are extremely easy to understand on an intuitive level. So, don’t go over the top with too many features that users might end up constantly skipping after all.
Make sure that your app has zero useless elements and get rid of anything that your users can live without. In fact, the #1 rule of the UI/UX best design practices states — an interactive experience has to be understood easily. Keep that in mind.
Tip 3. Give easy access to financial analytics and blend it with gamification 📊
Since most people want to keep a good track of their finances to be fully aware about the current money situation, they should be able to see a current balance in the account right away, info about the bills that need attention, expenses they had in the previous month. A good mobile banking app allows users to compare expenses to the average levels for a particular account, as well as to pull up the account data whenever they need it.
Most users also appreciate getting access to reliable financial support services that help them optimize expenditures, set savings goals, apply for loans, and invest reasonably. What’s more, gamification of savings or other features can build an even stronger user retention.
Tip 4. Provide personalization 👤
Today, personalization of services shall be provided by any mobile application or other solution. However, integrating AI in the banking app can enhance the experience even further by providing users with customized proposals, as well as most accurate credit scoring.
By collecting data based not only on users’ bank’s profiles and credit history but also by deriving necessary information from their social media and some offline activities. This is a very effective approach that allows banks to identify users’ needs and generate bank proposals before the idea even pops into clients’ minds.
Once the user decides that this bank’s proposal is worth applying for, he/she can do it with just one click by tapping a single button in the application. No more headaches and struggles with tons of paperwork, everything works fast and reliably. Awesome!
Tip 5. Maintain app performance and speed ⏱️
When speaking about mobile apps, there’s nothing more annoying for users than using an app that is full of bugs and loads slowly. That’s why it’s important to find a trusted software development company that sticks to modern technologies and approaches. That way you’ll ensure quality of the development and integrations.
If your app will turn the process of managing personal finances into a fast and easy experience, you’ll have clients for life.