What is Proptech in Real Estate: Definition, Types, Key Benefits, and Technology Trends

6 min readDec 14, 2023


The real estate industry has undergone a significant technological transformation in recent years, and the word “proptech” has firmly come into common use. But this concept is so broad that you may even have no idea that the tool you’re using actually refers to proptech.

In this guide, we’d like to shed light on the essence of proptech, explaining its specifics and trends as well as covering the main reasons why it’s having such a growing influence on the global real estate market. We have a lot to discuss indeed!

Brief overview of real estate

Before answering the question “what is proptech”, let’s talk a little about the real estate market in general. As the largest asset globally, real estate surpasses the worth of stocks or all the gold ever mined in history. Statista claims that the real estate market’s value is set to soar to an impressive $637.7 trillion by the end of 2024.

Surprisingly, real estate remains among the least digitally transformed sectors, showcasing the vast potential for automation. And in the midst of this scenario, proptech has emerged as a dynamic force, rapidly gaining traction and offering untapped opportunities within the real estate landscape.

What is proptech?

Put simply, PropTech (property technology) encompasses a range of tech solutions designed to enhance and streamline various aspects of the real estate industry. It emerged as a game-changer, revolutionizing the way we buy, sell, and manage properties.

In fact, proptech real estate solutions apply to all processes throughout the lifecycle of a property, including:

  • Design and construction;
  • Technical equipment;
  • Financial assessment;
  • Management (buying, selling, leasing, renovating, etc.);
  • Booking.

According to Future Market Insights, proptech will see a notable compound annual growth rate (CAGR) of 9.3% from 2023 to 2033. In cash equivalent, the market is poised to expand from $19.6 billion in 2023 to $47.8 billion by 2033. This means that more and more startups will soon provide innovative products and services to improve efficiency, transparency, and user experience in property transactions and management.

Types of proptech

Let’s explore the main types of real estate proptech, each contributing to a brighter future for the industry:

  • Construction Technologies (ConTech): Proptech is influencing the construction process through innovations like architecture apps, 3D printing, modular construction, and robotics. This boosts effectiveness from faster design iterations and reduced construction timelines to improved precision and resource optimization, leading to decreased costs.
  • Smart Home Technologies: Proptech extends into the realm of smart homes, incorporating IoT devices. This allows residents to control various aspects of their homes remotely, optimize energy consumption, and strengthen security through real-time monitoring.
  • Property Management Platforms: These platforms serve as centralized hubs, automating tasks like rent collection, maintenance requests, and communication. Both tenants and owners can have user-friendly interfaces to seamlessly manage properties, track financial transactions, and respond promptly to each other’s needs.
  • Real Estate Fintech: In the realm of real estate proptech, fintech services play a crucial role in ensuring secure and transparent property transactions between buyers and sellers. Blockchain technology is at the forefront of this revolution, offering not only accuracy and security of records but also mitigating the risk of fraud.

Key benefits of proptech real estate

Since proptech reshapes the fundamental dynamics of real estate, let’s enumerate the tangible advantages it brings to the forefront:

Enhanced productivity

Automation of routine tasks, streamlined workflows, and efficient communication through real estate proptech platforms significantly reduce the time and effort associated with property management. From automated document generation to real-time collaboration between buyers and sellers, proptech helps real estate players redirect their focus toward more strategic decision-making and better client interactions.

Improved transparency

Proptech introduces a new era of transparency within the real estate sector. While smart contracts ensure that all parties have access to accurate records, blockchain technology makes property transactions more secure. Such heightened transparency contributes to a more reliable real estate market.

Cost savings

The integration of proptech brings tangible cost savings to the real estate ecosystem. Automation of property management and transaction processing reduces the need for manual labor. Plus, proptech enables predictive analytics, empowering to make more informed decisions about investments and construction projects as well as allocate resources strategically.

Data-driven decision making

Leveraging data analytics, proptech helps real estate experts gain valuable insights, facilitating decision-making. With the analysis of market trends and customer preferences, stakeholders can make the right choices to maximize returns and mitigate risks. As a result, quicker decision-making becomes a competitive edge, helping to rapidly adapt to changing market conditions.

Seamless user experience

Proptech prioritizes the customer experience by creating a more user-centric journey. Virtual property tours, online contracts, intuitive interfaces, and quick transactions contribute to a more fruitful experience for both property owners and tenants.

Better marketing

Proptech provides innovative tools to elevate promotional efforts. By matching properties with the specific preferences of potential buyers, proptech platforms guide marketing efforts towards the most relevant audience, ultimately maximizing effectiveness.

Top proptech startups

If you’re planning to launch an app in proptech real estate, you should look up to the best. Here are proptech examples of startups that have revolutionized traditional practices and redefined the future of the real estate sector.


Trulia, a vibrant American online real estate marketplace, has seamlessly blended innovation and user engagement into its platform. Trulia helps users to buy, sell, and rent homes. But its standout feature lies in the interactive map overlays, offering an insightful journey into neighborhood dynamics.

Through smart visualization, users can discover various aspects of local life, from crime rates to average age and education levels. It transforms neighborhood exploration into an engaging and exciting experience, while still delivering practical insights.


Snappt is an AI-driven fraud detection platform that fights in the everlasting battle against fraud. The company claims that they are the lone solution capable of screening 100% of documents from financial institutions, having an impressive 99.8% success rate in catching fraudsters.

In a realm where trust and effectiveness reign supreme, Snappt emerges as the go-to guardian, ensuring a secure space for financial institutions and property management firms alike.


As a hassle-free management platform for short-term rentals, Guesty has solutions for all types of properties, including aparthotels, guesthouses, and outdoor stays, among others. Establishing solid alliances with industry giants like Airbnb and Booking.com, Guesty has firmly positioned itself as a trusted partner.

Leveraging the full potential of automation, the platform streamlines various processes, from payment processing to bookings, listings, messaging, and reviews. In other words, Guesty ensures your property management journey is smooth sailing.

Technology trends in proptech real estate

Which tech trends are shaping future proptech development? Below we’ve gathered four main driving forces that push real estate to the era of innovation.

Artificial Intelligence (AI)

In the context of proptech real estate, AI has become an indispensable technology providing valuable insights and automation capabilities, ultimately enhancing user experiences. Predictive AI analytics can anticipate market trends, property values, and investment opportunities, empowering investors and agents to make informed decisions with high accuracy.

AI-driven chatbots and virtual assistants provide instant responses to inquiries, schedule property viewings, and assist with lease agreements, making buying and renting smoother for consumers. Plus, personalized property recommendations based on user behavior and preferences can ensure that property seekers are presented with relevant options that align with their needs.

Additionally, AI can be important in optimizing energy usage in smart buildings and contribute to sustainability, cost savings, and the industry’s commitment to eco-friendly practices.

Virtual and Augmented Reality (VR/AR)

Get more insights on the future of proptech and read the full article here.